Future Trends in Design: Digitalization and Sustainability


At the Decor & Design Conference organized by Hannover Fairs Turkey as part of the Connection Days platform, the trends of the future in the field of architecture, decoration and design were discussed. While digitalization also shows itself in design with the effect of the global epidemic, the concept of sustainability has also become one of the important elements of design.

Hannover Fairs Turkey, the Turkey office of the German fair organization Deutsche Messe AG, has added a new one to the events it has held since June 2020, with the Decor & Design Conference, in order to increase communication in the sector within the scope of the "Connection Days" platform. At the Decor & Design Conference, which was held in digital environment under the main theme of "Discover the Design Codes of the Future", sessions and panels were held for two days, which included the future predictions of architects and designers who are experts in their fields.

Tasarımda artık sadece insan değil, çevre ve sosyal etki de odağa konuluyor

Design now focuses not only on people, but also on the environment and social impact.

Arçelik Design Director Serdal Korkut Avcı, who made a speech at the opening session of the conference, emphasized that the current approach in design should not only focus on people, but also focus on the environment and social impact. In his speech, Avcı said, “Since the industrial revolution, production has gone through many stages. Today we are talking about the sixth industrial wave, the bio-economy. This includes environmental and environmental awareness. Now, when we design our products, we primarily think about the world. For this reason, plans are being made to use recycled products in our designs and to utilize our resources efficiently. It has become our priority to design products with the approach of 'what is good for the world is also good for people'.

Sustainability Becomes Fashion in the Construction Industry 

In the panel on “Green Buildings and Sustainable Design”, the reflections of the concept of sustainability on the construction industry were discussed by experts. Panel speakers emphasized the importance of industry players and especially designers bringing this issue into fashion in order to accelerate the reflection of sustainability on the construction industry, while noting that the concepts of environment and sustainability have become more common in our lives in the past 10 years, and the construction industry has been affected by these concepts. In addition, they shared their views on the idea that sustainability should be considered as a feature that differentiates buildings, besides many other factors, and that the planning and designs should be made accordingly.

In the future, there will be no shopping in stores, experience will be at the forefront! 

In the conference, where “2022-2023 Home Textile Trends” were also discussed, the “Visual Merchandising and Design” panel organized by ARKİTERA discussed merchandising and changing design approaches by experts in their fields. The highlights of the panel were as follows: “The digitalizing world and the pandemic have led to an increase in consumers' online shopping preferences. Macro trends have emerged that affect shopping patterns around the world. We can list these as technology, experience, well-being and socialization. These trends have already triggered a change in stores. Elements that will stand out in the store designs of the future; There will be online integration, side elements that will reveal experience and discovery, and originality in design. When consumers enter the store, they will want to find an environment where they can experience the product they buy, have fun and socialize. Pop-up store style will come to the fore; There will be no shopping in these stores, and store designs will be made in an experience-oriented way to support this.”

In 10 years, carpet designs will be simplified and digital elements will be reflected in carpet motifs.

While the subjects of "Review of Housing Architecture in the Global Epidemic Environment" and "Upcyclign in Design" were discussed in the special panel of Yapı Magazine, "Future of Design in Carpet" was discussed with the pleasant conversations of the panelists. Speaking at the panel, the speakers pointed out that the social and cultural structure of the current period affected everything from the materials used in the carpet to its design and patterns, and stated that we could see carpet designs that symbolize today's digital world in the near future. The highlights of the speeches of the panelists were as follows: “Today, it is possible to see the effects of the digitalization process in the world on the carpet. Online shopping also shows its effect on carpet preferences; consumers demand that the designs they like at a more affordable price be applied to the carpet. This started a trend of adding design by digital printing on a hand-woven floor of carpets. It is predicted that carpet designs will be simplified in the next 10 years. Especially with the pandemic, people started to simplify their homes, where they spent more time; this is expected to affect carpet designs as well.”

Thanks to virtual reality software, the designs of the future are created. 

In the "Industrial Design and Its Future" panel, it was emphasized that while technology-oriented studies were carried out in the past, today the focus is on the consumer. Panelists shared their views on how the importance of design is related to how well it meets the needs of the user. Touching on the fact that consumer awareness and expectations have increased a lot and that technology and industrial design have come together, the panelists stated that technology is now needed, rather than investors, in order to transform ideas into a physical model. The concept of “design experience” now makes it easier to measure customer expectation; There is a period in which the experience can be presented even before the product is released. Thanks to virtual reality software, measuring expectations and going to the market with the right target are the designs of the future.

Transition from Metropolis to Rural Area Started with the Effect of the Pandemic. 

In the session "Revisiting Housing Architecture in a Global Epidemic Environment", it was brought to the agenda that the use potentials of "houses" were reconsidered in this period when we were even more confined to our homes due to the pandemic. While urban spaces are transformed into spaces that can be used communally, brand new settlement models and living habits are expected to emerge from the metropolis to the rural areas. Geographical location stands out as a determining factor for design, as designers have very close relations with the concept of place, as discussed in the “Transformation of Place” session.

The “Upcycling in Design” panel was followed with interest by the participants in terms of exemplifying the reflections of the upcycling processes on the design elements. Upcycling consists of taking the design to a new level and making it serve a new purpose, transforming expired materials into raw materials and reusing them. Here, the role of the designer comes to the fore as analyzing whether the new products he will create will be functional or not.

Decor & Design Conference, in which Adnan Serbest gave the closing speech and shared the sustainable design manifesto with the audience, was watched by 1,358 viewers for two days. Sponsored by Ado Floor, Skyland HOM and Kütahya Porselen, the conference, which was broadcast simultaneously on the social media accounts of the event, reached a total of 3,104 viewers. The conference was followed by architects, interior architects and designers from Germany, China, Italy, Hungary, Japan, Iran, Spain, Netherlands and England, as well as business and company owners and engineers from different sectors.